Jamie
Israel
Merging Creativity
With Analytics
In my career, I have honed two core skills that consistently drive substantial business success: strategic marketing leadership and effective team and project management.
These strategies focus on understanding market dynamics and deploying targeted efforts that resonate with audiences and deliver quantifiable results.
Experience
The Economist
I held a position at The Economist Intelligence Unit, a division of The Economist Group, which specializes in providing advisory services through detailed research and event coordination.
In my role, I was responsible for managing the marketing of U.S. events, utilizing a multifaceted approach that included direct mail, email marketing, telemarketing, social media, and online strategies.
Fractional CMO
As a marketing officer, I was entrusted with elevating marketing strategies for diverse clients ranging from startups to established companies. My role was pivotal in enhancing client engagement through tailored marketing solutions and content development.
Thomson Reuters
After Thomson acquired the conference company Glasser Legalworks, I spearheaded the rebranding initiative to West Legalworks, successfully steering the company from deficit to profitability. I managed 25 key Business of Law and Practice of Law events, surpassing $3.0 million in annual conference revenue and efficiently handled a $750,000 marketing budget. Notably, I was headhunted from the Practicing Law Institute to join Thomson Reuters due to my expertise
SPI Global
As the inaugural marketing hire for a company based in the Philippines and India specializing in SaaS platforms and content solutions, I was tasked with the development and execution of a comprehensive $600,000 marketing budget covering content marketing, campaigns, events, digital marketing, and public relations. Reporting directly to the Senior Vice President of Marketing and Communications, I led a dedicated marketing team in the Philippines and delivered significant achievements over a span of six years
